The development trend of domestic small offset pre

The development trend of domestic small offset press

in today's domestic small offset press market competition is intensifying, and facing the impact of digital printing press, how to treat the future development trend of small offset press is worthy of attention

I. the market demand of domestic small offset printing machines in recent years

in recent five years, if you have enough time, you can visit the manufacturers. The market demand of small offset printing machines in China has increased every year due to the uneven price of machines due to poor market competition, with an annual growth rate of about 15%. Especially in 2002, driven by policy guidance, the growth rate reached the highest in previous years. It is roughly estimated that the national sales of small offset printing machines in 2002 was about 8000 ~ 9000. Although the total volume increased, from the perspective of market segmentation, there was an imbalance in the market at different levels. The growth of medium and high-end customers represented by bill printing and the printing of Party and government organs was slow, and even negative growth occurred; However, the low-end customers represented by individual small printing plants are growing rapidly. From the perspective of users, the demand for small offset printing machines for office printing has decreased, while the demand for small offset printing machines for small commercial printing has increased rapidly

II. The development trend of small offset press technology at home and abroad in recent years

from abroad, the development direction of small offset press has two obvious characteristics:

first, it is polychromatic and intelligent, highlighting the word "fast". Foreign printing equipment manufacturers have completed the transition from monochrome machine to multi-color machine, and monochrome small offset printing machines have been eliminated. The only few small offset printing machine manufacturing enterprises are actively improving the R & D and manufacturing level of multicolor machines, highlighting the requirements of intelligence. For example, new models with functions such as rapid version loading, version adjustment, automatic version loading, remote ink adjustment, centralized ink supply, automatic ink color balance, double-sided printing, etc. have been launched, greatly improving the efficiency of small offset printing machines

second, digitalization. That is to add the digital function to the traditional offset printing method. A prominent performance is the direct plate making on the machine, such as the Heidelberg d146 in previous years, the truepress544 in Japan's screen and Hamada, the 3404di in Liangming and other models, as well as the genius52 and other models newly launched by German KBA company at the IPEX exhibition in Birmingham, UK last year. It is certain that the life cycle of small offset press has been extended through the transformation of CTP digital process. In addition, the introduction and successful implementation of the concepts of interconnected remote control and data interface have promoted the development of small offset press towards digitalization

third, how to view the role and position of small offset presses in the future rapid printing industry

this problem should be viewed from two aspects. In the next five years, first of all, the high-end customers represented by the cultural printing center of the party and government organs, due to their strong economic strength, superior conditions in all aspects, and rapid equipment upgrading, are the first to introduce and use various advanced technologies or equipment, and are completing the transition from traditional printing to digital printing. However, this part of business volume only accounts for a small share in the whole express printing market

on the other hand, in the vast field of rapid commercial printing, small offset printing machines, especially multi-color small offset printing machines, are still in the dominant position and will continue to maintain for a long period of time. Although it is an inevitable trend that the proportion of small offset presses in the equipment used in the whole fast printing market will decline, the decline process is slow and long. Due to the rapid growth of the total volume of the fast commercial printing market, the total demand for small offset presses will still increase for a long time

IV. how to treat the impact of digital printing press on small offset press

first of all, we should realize that the impact of digital printing press on small offset press is inevitable, but I don't think there will be much threat in the near future. Because, we should first figure out what is the outstanding performance of digital printing machine? I think personalized printing or variable information printing, "fast" is not its outstanding feature or advantage. In the whole printing industry, a large number of prints are not variable information. It should be pointed out that the digital printing press has its own market space, and there will be rapid development in the field of ultra short edition printing in the short term. In the general field of fast short edition commercial printing, the demand for live print between 500 and 5000 copies is the largest. In addition, the traditional offset printing method has obvious common sheet metal damage in terms of print quality, printing cost, cost performance and so on. In addition to the above situation, it also has advantages in the process of transportation. Therefore, it will remain the world of offset printing for a long time in the future

of course, from the perspective of development trend, small offset press manufacturing enterprises need to keep a clear head, always pay attention to the development direction of world printing technology, and cannot blindly underestimate the impact of digital printing technology; We should actively explore and practice in improving the automation degree of the equipment, increasing the digital function and improving the performance, so as to meet the challenge of digitization

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